Now they will be able to sell their apps inside the App Store like everyone else, as well as having the option to participate in the News app.įor publishers, the best part about the News app-which looks very similar to Flipboard in that it takes a magazine-style approach to displaying content from a variety of sources-will be the chance to potentially boost their revenue. Despite this, news apps from publishers were forced to live inside Newsstand, which was a significant barrier for many of them in achieving any kind of mass adoption or revenue, despite Apple’s massive consumer base. One of the biggest issues with Newsstand was that users seemed to forget it was there, and so content disappeared inside it, like a black hole from which nothing could escape.

For media companies, the News app represents at least a chance to finally get out of the Newsstand content ghetto and into the daily habits of news readers and consumers. The announcement was part of Apple’s Worldwide Developers Conference or WWDC (about which there is more here and here), which included a number of new enhancements and features for the next version of the Mac operating system and its iOS mobile software. But will its second crack at owning the news be any more successful than its first?

Now Apple has announced that Newsstand will cease to exist, replaced by a Flipboard-style app simply called News.

Ios news flipboard